The 10 repairs that drive 80% of revenue (and how to price them)
Pareto applies to repair shops too. Here's the short list that runs your business, and the pricing rules that make each one work harder.
In every repair shop we've looked at, a small set of jobs does most of the work. Run the report on any month with normal traffic and the same shape shows up: roughly 10 repair types account for ~80% of revenue. The rest of the catalog matters, but not in the way most owners think.
This post is a list of those 10 jobs, what to charge for them, and where shops most often leave money on the table.
The list, ranked by frequency across our dataset
The exact mix shifts by region and shop, but this ranking is consistent across the 500+ shops we observed in 2025:
- iPhone screen replacement (any model from XR onward)
- iPhone battery replacement
- Samsung Galaxy S series screen replacement
- iPhone charging port repair
- Samsung battery replacement
- iPad screen replacement
- iPhone back glass replacement
- Samsung charging port repair
- iPhone water damage diagnosis
- Generic data recovery / device unlock
Note what isn't on the list: niche brand repairs, board-level work, accessory sales, refurb resale. All of those have a place, but they don't move the revenue line.
Where shops underprice
Three of these jobs are systematically underpriced across the industry.
iPhone battery replacement. Wholesale on a battery has dropped by about 30% over the last two years, but most shops haven't moved their price down to track it, and many still charge less than the labor justifies. The job is 25 to 40 minutes of skilled work. Setting a flat margin of €40 to €60 plus a hard floor of €55 covers it.
iPad screen replacement. Variable wholesale, painful labor (3 to 4 hours for some models), high glass-breakage risk during install. The right approach is a percentage margin (40 to 50%) plus a steep floor (€140 minimum). Don't let your pricing rule give you a €70 customer price on an iPad job that takes half a day.
Generic data recovery. This isn't really a "repair" in the traditional sense. It's expert labor with high variability. The right move is to price it like a consult: a flat diagnosis fee (€40 to €75) plus an itemized estimate after the diagnosis. Avoid a single all-in price, it punishes you on the hard cases and gives away margin on the easy ones.
Where shops overprice (or undersell volume)
Two jobs on the list could often run higher volume at slightly lower prices.
iPhone screen replacement. This is your conversion engine. If your screen price is the highest in town, your shop never gets the click. A modest discount on the screen, paired with consistent upsells (battery health check, port clean, tempered glass), almost always nets more revenue than holding a high screen price.
Samsung battery replacement. Same logic. The battery is the gateway. Once the customer is in your shop, their next service is almost always with you too.
Pricing rules in one table
| Repair | Margin rule | Floor price |
|---|---|---|
| iPhone screen | Flat margin €110-130 | €100 |
| iPhone battery | Flat margin €40-60 | €55 |
| Samsung S screen | Flat margin €120-150 | €110 |
| iPhone charging port | Flat margin €40-60 | €60 |
| Samsung battery | Flat margin €35-55 | €50 |
| iPad screen | Percentage 40-50% | €140 |
| iPhone back glass | Flat margin €70-90 | €70 |
| Samsung charging port | Flat margin €35-55 | €55 |
| iPhone water damage | Flat diagnosis fee | €45 |
| Data recovery | Flat diagnosis + estimate | €75 |
These are starting points, not absolutes. Local market, brand positioning, and your cost structure all shift them. But if your current pricing is more than 25% off any of these in either direction, it's worth asking why.
What to do with the rest of the catalog
The other 200 SKUs in your shop matter. They serve customers who would otherwise walk to a competitor. They protect your reputation as the place that "fixes everything". And they drive incremental revenue.
But they're not where you should be spending your pricing attention. Get the top 10 right, automate the rest with Dynamic Pricing rules, and revisit the long tail once a quarter.
The shops that scale fastest are the ones that figured out their top 10 first.